While doodling in pencil, the image of a looping paper airplane found its way onto the paper. Forming a stylistic W, it became the perfect signifier for inbound marketer & copywriter, Jennifer Wilder.

This Brand Identity System included a custom logo system (logos in different orientations for different use cases), a style guide (Color recipes and complimenting fonts), office collateral (Business Cards and Letterhead), and brand treatments (add-ons to give the brand life and recognizability).

And…it was just what she needed to bring a new level of zest and professionalism to her brand.