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Harvest Fort Worth

Logo & Identity Branding

This Logo System was developed by Ethan Unzicker for Camby Designs under the Creative Direction of Aaron Campbell. Harvest Fort Worth was a church undergoing a name update and rebrand. We developed an extensive logo system and color palette. Included below are some the initial ideas developed before we combined them all and pitched the existing logo set.

Harvest Fort Worth logo system — cityscape mark, wordmark, monogram, and color palette
Primary logo with cityscape mark and script Fort Worth on light background
Cityscape icon mark on gold brand background
Harvest wordmark on dark blue background
Logo color variations across neutral and earth-tone backgrounds
Logo color variations — blue, teal, and yellow palette
Logo color variations — blue, grey, and yellow palette
Brand collateral flat lay — letterhead, business cards, notebook, and welcome materials
Initial inspiration piece — Gathering Church reference typography and marks
Pre-Op 1 — serif and badge logo concepts with FHW monogram
Pre-Op 2 — custom script lettering with wheat H mark
Pre-Op 3 — cityscape logo concept in two naming variations